If your makeup bag still thinks it’s 2022, babe… we need to talk. This year’s beauty game isn’t about painting a new face—it’s about playing with what you’ve got and making it look deliberately amazing.
Forget cookie-cutter tutorials and heavy glam; 2025 is serving up trends that are wearable, flirty, and dangerously photogenic. Consider this your no-BS guide to what’s hot, what’s not, and what’s about to be all over your Instagram feed.
So here are the hottest makeup trends for this year!
1. Monochromatic Makeup
This is the fashion girl equivalent of matching your loungewear set—effortless, coordinated, and deceptively chic.
Pick one shade family—rosy mauves, peachy nudes, or burnt terracotta—and let it rule your lids, cheeks, and lips like an aesthetic dictatorship. The beauty? You look expensive without lifting more than one brush.
Pro tip: Brownish mauve blushes are the it girls this year and they literally flatter all the skin tones alike.
2. No Foundation Skin
Foundation? We don’t know her. This trend is all about showing skin instead of covering it. A little concealer here, a dab of cream blush there, and suddenly you’re walking around like you’ve been blessed with editorial-level genetics.
Freckles out, pores proud—because 2025’s hottest accessory is having nothing to hide.
3. Cherry Cola Lips
Sultry. Glossy. Just the right amount of drama. Cherry cola lips are the mood ring of makeup—deep, moody browns meet rich reds, topped with a lacquered shine that says “I’m mysterious” but also “I might steal your fries.”
Wear it for date night, cocktails, or any situation where you want to look like you know things. Pro tip: Keep the makeup subtle for the lips to shine and make a statement.
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4. Messy Lined Eyes
Perfect eyeliner is so 2018. This year, it’s about the lived-in liner that looks like you’ve been up to something deliciously reckless.
Smudge it, smoke it, drag it out at the edges—just enough to make people wonder if you’re the main character or the villain. Bonus points if it’s paired with tousled hair and an attitude.
5. Cool Toned Lips
Cool tones are having their main-character moment—think berries, mauves, and frosted plums that look like they belong in a high-fashion winter campaign.
These shades have a way of sharpening your whole vibe, turning even a messy ponytail into something editorial. One swipe and suddenly you’re the mysterious girl at the café who “only drinks iced americanos, even in January.”
Pro tip: Choose a lip shade with a subtle blue undertone to make your teeth look brighter without trying.
6. Boy Blush
The name’s a little misleading—it’s not about looking boyish, it’s about looking like you’ve just run into your crush at the farmer’s market and now your cheeks can’t keep a secret.
A concentrated pop of blush right in the center of your cheeks gives you that fresh, just-came-in-from-the-cold glow that makes everyone want to ask what highlighter you’re using (spoiler: it’s just your face).
7. Pop of Blue
A pop of blue is the makeup equivalent of adding a plot twist—unexpected, thrilling, and borderline addictive.
Whether it’s a cobalt inner-corner moment or a whisper of sky-blue liner, it instantly makes your eyes the star of the show. It’s playful without being over the top, like telling everyone you’re fun without having to wear a disco ball.
Pro tip: Pair with neutral skin and lips so the blue steals the spotlight in the chicest way.
8. Sculpted but Barely There Tinted Lips
Think: the “my lips but richer” energy that expensive French women have been gatekeeping for decades.
The contour is subtle in the center of the lips, the color is sheer and maybe a little smudged with finger, and the effect is like you’ve been sipping rosé somewhere chic. It’s understated seduction—enough to look put-together, but never like you tried too hard.
Pro tip: Apply color in the center of the lips and blend outward with your finger for that lived-in, soft-focus finish.
9. Soft Goth
Soft goth is basically goth’s approachable sister—still moody, still dramatic, but she journals in lowercase letters. Think smoky grays, diffused eyeliner, and muted lips that say “I’m dark and mysterious, but I also hydrate.” It’s less Halloween, more high-fashion melancholy in the best way.
Pro tip: Balance the look with clean skin so the depth around the eyes feels chic, not costume-y.
10. Satin Makeup
Satin finishes are the middle ground between matte and dewy—the Switzerland of complexion trends. They smooth everything out while still letting real skin peek through, giving that “I naturally glow like this” illusion. It’s polished, soft, and quietly expensive, like your face just came back from a luxury spa vacation it refuses to explain.
Pro tip: Use cream products and minimal powder to keep that soft-luminosity vibe intact.
11. Clean Eyeliner
Clean eyeliner is the sharp, minimal cousin of the classic wing—precise, effortless, and a little bit smug about it. Whether it’s a tiny flick or a thin line hugging the lashes, it makes your eyes look lifted without announcing itself. It’s the “quiet luxury” of eye makeup, basically.
Pro tip: Use a fine-tip pen or brush to keep the lines crisp and the look ultra-modern.
12. Visible Contours
For years, contouring was a “blend until it disappears” game. Not anymore. Visible contours are back, giving cheekbones, jawlines, and noses that subtle shadow play that whispers “model off duty” instead of screaming “YouTube tutorial 2015.” It’s structure, it’s drama, and it’s unapologetically sculpted.
13. Bold Lip or Eyes
Choose your fighter. Are you going to silence the room with a blazing red lip, or hypnotize them with a smoky eye? In 2025, the rule is simple: let one feature take the spotlight and let the rest of your face be the supporting cast.
Balance is back, baby, unlike 2024, where maximalism was key.
14. Matte Makeup
We’ve been glossy and dewy for years—now matte is reclaiming her throne. But don’t worry, this isn’t the flat, chalky matte of high school dances. This is plush, velvety, magazine-cover matte that blurs imperfections and stays put all day.
